Icelandic Glacial partners with Golden Field to launch in China
Icelandic Glacial has partnered with international trading company Golden Field for the distribution of its natural spring water brand in China.
Under the deal, the brand will be initially introduced to high-end channels such as retailers, restaurants, and nightclubs and will later expand to convenience stores such as CVS.
Golden Field general manager Stephen Lu said: “We are thrilled to bring the pureness of Iceland and a brand-new, luxury drinking experience to 1.3 billion of Chinese people.
“This strategic partnership with the world’s top water, Icelandic Glacial, is a win not just for Golden Field and Iceland Glacial, but for customers in China.”
The product is expected to be launched in China this October.
Golden Field will also collaborate with the Beijing Hualian Group to make the water brand available in BHG Stores and Costa Coffee.
Icelandic Glacial water is said to possess a low mineral content and a naturally alkaline pH of 8.4.
With offices in Beijing, Shanghai, Taiwan, and France, Golden Field owns more than 40,000 offline outlets including CVS, and HoReCa, as well as an e-commerce site.