Harney & Sons launches speciality tea for athletes in US
US-based tea company Harney & Sons has launched new line AthleTea, which is specifically created for athletes.
The launch follows a recent partnership with AthleteMinder, a technology platform that helps athletes optimise their physical training and performance.
AthleTea will be available in Orange ManGo For It Performance Hydration Plus, Get Your Passion Berry Performance Hydration, and Go To Goji Recovery Hydration flavours.
Harney & Sons marketing manager Emeric Harney said: "We are excited to offer a line of teas for athletes and fitness-minded people.
"We are proud to partner with the amazing AthleteMinder, who inspired us to create this new product line. Together, we are combining world-class tea knowledge, sourcing, and production, with the needs of athletes, active people, and tea lovers alike."
According to the company, tea consumption supports physical activity and aids athletes with more sustained energy for workouts and a faster recovery process.
AthleteMinder founder Mara Smith said: "Whether it's mentally preparing for the game or taking the time to reflect on a performance, making a cup of AthleTea carves out the time.
"The antioxidants in AthleTea benefit athletes of all types, no matter their sport, age or competitive level."