Florida's Natural to introduce all-natural lemonade line, US
Florida's Natural brand is set to introduce a new line of lemonades, including Lemonade Iced Tea, Lemonade with Strawberry, and Lemonade with Pomegranate in the US.
The company claims that its new products have been produced using natural ingredients such as real cane sugar and juices grown and sourced in the US. It is also claimed they contain no artificial ingredients or preservatives.
Florida's Natural's marketing manager Adrijana Hunt said: “Here in Florida, we know a thing or two about warm weather and are proud to expand our offerings of all-natural juices to include these new summer-ready lemonade flavours.
"The lemonades are a refreshing addition to hot days, and perfect for alfresco entertaining."
Florida's Natural will roll out its lemonade products across retail outlets in the US this month. They will be available in 59oz bottles.
Each purchase of Florida's Natural lemonades will help support the Alex's Lemonade Stand Foundation, which funds childhood cancer research. All profits will be donated with the goal of reaching $100,000.
Florida's Natural is a cooperative that represents nearly 1,000 individual growers throughout Florida and is a division of Citrus World. The cooperative was started by three growers who own more than 60,000 acres of Florida citrus, together.
Image: Florida's Natural Brand all-natural, not-from-concentrate lemonades. Photo: courtesy of Florida’s Natural/PR Newswire Association