Fairlife launches ultra-filtered milks with DHA Omega-3 in US
Fairlife has launched ultra-filtered milk brands SuperKids and SuperKids Chocolate in the US.
The drinks offer 125mg of docosahexaenoic acid (DHA) Omega-3 per serving and 12g of protein. It also makes up 35% of the daily value of calcium and is lactose-free.
Fairlife co-founder Sue McCloskey said: "As a mum of four (and now a grandmother of triplets), we started fairlife because we believed milk could and should be even better for today's families.
"Our fairlife SuperKids ultra-filtered milks are taking this idea one step further thanks to the addition of DHA Omega-3. I'm super excited about this launch and hope parents everywhere are too."
The addition of DHA and the use of company's patented cold-filtration process enables consumers to have quality value-added milk.
The company claimed that its products are produced by family-owned dairy farms Select Milk Producers, which follows animal care practices and environmental sustainability.