De Kuyper Royal Distillers buys Cherry Heering


De Kuyper Royal Distillers has acquired Cherry Heering from brand owner Peter F. Heering.

Financial details of the acquisition have not been disclosed.

Founded in 1818, Cherry Heering Liqueur is known as the original Cherry Brandy. Following the acquisition, the beverage will be available to bartenders and consumers worldwide through the De Kuyper network.

The Singapore Sling cocktail was created with Cherry Heering, and it is an essential ingredient for cocktails such as Blood and Sand and the Copenhagen.

De Kuyper CEO Mark de Witte said: "We are very pleased to add this internationally recognised iconic, and 200-year-old brand to our portfolio.

"De Kuyper initiated a business transformation two years ago and is continuously looking for premium brands to enhance its international portfolio. Cherry Heering is the global reference for a variety of classic cocktails and a great fit: fully in line with our company strategy and vision to 'Own the Cocktail'.

"The Singapore Sling cocktail was created with Cherry Heering, and it is an essential ingredient for cocktails such as Blood and Sand and the Copenhagen."

"This acquisition will also drive our long-term sustainable growth. What's more, Cherry Heering and De Kuyper Royal Distillers is a perfect royal match."

The traditional brand complements the wide range of products of the Dutch spirits company including De Kuyper Cocktail Liqueurs, Peachtree, Rutte Gin & Jenever, and Mandarine Napoléon.

de Witte added: "As a company with more than 320 years of experience in the spirits market, we are proud to carry the Heering brand and all its extraordinary heritage into the future."

Peter F. Heering company CEO Adéle Robberstad said: "This is a unique combination of two family businesses teaming up. De Kuyper's global network and on-premise experience will contribute to the future success and further development of the Cherry Herring brand. I am excited to be part of this journey."

Cherry Heering is available in more than 100 countries, including the US, the UK, Germany, France, Spain, Israel, and several Asian markets.