CÎROC to expand flavoured Vodka with French Vanilla
Alcoholic beverages company CÎROC is set to expand its flavoured vodka portfolio with CÎROC French Vanilla.
CÎROC global brand director Natalie Wills said: "We're always seeking to bring new, fun, and luxurious celebratory experiences to our consumers.
“CÎROC French Vanilla is going to do just that, its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating."
CÎROC French Vanilla and CÎROC-Star Martini will be released on and off trade across the US and the UK from October this year.
CÎROC French Vanilla contains 37% alcohol-by-volume (ABV) and will be available at stores for a recommended retail price (RRP) of £38.67 ($33.99) for 70cl.
Wills further added: "The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we're seeing it being asked for more and more across our markets.
“It's combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail.
"CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the CÎROC-Star Martini."
Image: CÎROC to introduce French Vanilla and the CÎROC-Star Martini. Photo: courtesy of Diageo/ PR Newswire Association