Colorado-based craft and import beer distributor CR Goodman has plans to sell the assets of its distribution business to Breakthru Beverage.

Financial details of the transaction has not been disclosed.

Breakthru Beverage, which was earlier known as the Beverage Distributors Company, has a portfolio of brands including Odell, Avery, Great Divide, Denver Beer, Ska, and Guinness. 

"We are thrilled that CR Goodman has chosen us to carry on their legacy."

Established in 2006, CR Goodman has been scouting for a buyer who is committed to craft and import beer business, retaining maintain much of its core staff and expanding the reach for its core brands.

CR Goodman owner Ken Goodman said: “With the changing landscape in Colorado we felt the timing was right to make this change for our suppliers, customers and employees.

“We chose our suitor carefully and know the Breakthru team will take the same passion and energy we’ve had for our brands to the next level.”

Breakthru Beverage West region president Joe Marotta said: “We have made many changes and added considerable resources to our organisation over the years in an effort to be the distributor of choice for craft and imported beer sales in Colorado.

“We are thrilled that CR Goodman has chosen us to carry on their legacy.”

Formed by joining of the substantial holdings of The Charmer Sunbelt Group and Wirtz Beverage Group, Breakthru Beverage is a wholesale distributor of wine, spirit and beer brands. 

Besides Colorado, the company has operations across the US and Canada and has more than 7,000 employees.