Coca-Cola Femsa, the franchise bottler of Coca Cola in Mexico, plans to expand its footprint in Brazil with an investment of $200m.

The announcement came as the company reported flat fourth-quarter growth of just 0.3%, owing to currency issues and a dip in beverage consumption in the country.

The company believes the investment will help it to recover its position within the decelerating Brazilian beverage market.

It will involve focus on improving logistics, distribution, production lines and plant automation in two states close to the city of São Paulo.

As cited in LA Times, Coca-Cola Femsa executive Jose Ramon Martinez told a Brazilian newspaper: "We will keep the focus on developing packaging with different sizes, like minipets and family size bottles, providing the most attractive price to consumers."

"Even with this change, there is still much to do. The tax burden in Brazil is very heavy."

Martinez further adds that the investments and a new tax regime for beverages coming into effect on May 1 is expected to be in company’s favour in 2015.