Coca-Cola Amatil to distribute Sipsmith's gin in Australia
Coca-Cola Amatil (CCA) has added Sipsmith’s super-premium London Dry Gin to its spirits portfolio in Australia.
CCA has included the gin after its brand partner Beam Suntory signed an agreement with Sipsmith in 2015.
Amatil Alcohol & Coffee business sales head Tobias Hoogewerff said: “Super-premium gin is growing at a rapid rate. Our customers are looking for more choice in this area and the addition of the Sipsmith brand to our portfolio allows us to offer them exactly this, backed by a strong support programme to really bring the brand to life.”
The Sipsmith range consists of London Dry Gin, London Cup, Sloe Gin, and A Very Junipery Over Proof (VJOP) Gin.
All these products are available in 700ml bottles and retailed across Australia.
Beam Suntory chairman and CEO Matt Shattock said: “With incredible skill and passion, Sam and Fairfax have built an extraordinary super-premium gin that is synonymous with London and the utmost craftsmanship.
“We really admire what they’ve accomplished and we’re very excited to team up and our distribution partner Coca-Cola Amatil to maximize the potential of the brand here in Australia.”