Carlsberg Group and Brooklyn Brewery to set up brewery in Lithuania
The Carlsberg Group and Brooklyn Brewery are partnering to set up a new brewery at Klaipeda, Lithuania, a move that comes after the two firms recently announced joint ventures in Hong Kong and London.
This new brewery will be built at the site of Carlsberg Group's Švyturys facility in Lithuania.
Brewers of the two firms will collaborate to create a range of small-batch classic and experimental beers. This new range is expected to be released at the end of this year, following completion of the construction work of the new facility.
Švyturys-Utenos Alus CEO Rolandas Viršilas said: “Brooklyn Brewery has become a synonym for high-quality craft beer, and the fact that they are coming to work in Lithuania is evidence of our robust beer market and our passionate consumers.
“We have noticed that our consumers’ habits have been changing. The beer-drinking culture and the level of knowledge about beer is rising and the demand is growing for diverse flavours and new, versatile beers. The partnership with Brooklyn Brewery will allow us to satisfy this growing demand by offering numerous new, exclusive, and experimental beers."
Brooklyn Brewery CEO Eric Ottaway said: “By investing in Klaipeda, we are expanding our collaboration with the Carlsberg Group in Europe, and we believe that our work with the Lithuanian brewers will help both parties to grow. We are equally excited to work closely with the great local beer enthusiast community, and look forward to exploring all kinds of new flavours together with them.”