Capri Sun launches four beverage products in US


Kraft Heinz’s brand Capri Sun has launched four new beverage products in the US market.

The new lineup introduced includes Capri Sun Fruit Refreshers, Capri Sun Organic, Capri Sun 100% Juice, and Capri Sun Fruit & Veggie Blends.

Capri Sun Fruit Refreshers is claimed be produced using all-natural fruit juice and filtered water. It will be sold for a suggested retail price (SRP) of $2.49.

Capri Sun Organic is a US Department of Agriculture (USDA) certified organic juice drink that will be retailed for an SRP of $3.99.

Capri Sun 100% Juice and Capri Sun Fruit & Veggie Blends will be available for $2.99.

"Many parents are looking for natural ingredients and less sugar in their kids' diets."

The company claims all of its beverage products contain no artificial colours, flavours, or preservatives.

The Kraft Heinz Company Capri Sun vice-president Melanie Huet said: "As a mum, I understand the importance of having options when choosing what to serve your kids.

"Many parents are looking for natural ingredients and less sugar in their kids' diets, which is why we're introducing four products made with all-natural ingredients and no added sugar."

Capri Sun’s lineup will be available at all major retailers in the US in ten 6oz pouches.