Budweiser partners with Lyft to expand ‘Give A Damn’ safe rides campaign
Budweiser has partnered with US-based transport company Lyft to provide free rides as part of anti-drink driving campaign ‘Give a Damn’.
The campaign was created to help reduce drink-driving occurrences with the message: ‘Give A Damn. Don't Drive Drunk.’
As part of the initiative, Budweiser and Lyft will offer 150,000 rides on weekends and select holidays for 15 weeks. The campaign builds upon the success of last year's pilot programme, which saw the beer company offering more than 35,000 rides.
Anheuser-Busch Corporate Social Responsibility & Better World vice-president Katja Zastrow said: "We are proud to continue our partnership with Lyft to implement evidence-based solutions that can have a real impact on reducing drunk driving.
"Making it home safe at the end of the night starts with getting a ride at the beginning of the night, so we want to encourage people to plan ahead."
The campaign will offer services across nine states including New York, Colorado, Illinois, Florida, Massachusetts, Pennsylvania, Missouri, Texas, Georgia, and Washington DC.
Budweiser will share a unique ride code through its social media websites every Thursday, which can be used by new and existing Lyft users over the age of 21 to claim a $20 ride credit.
Lyft marketing vice-president Melissa Waters said: "We are thrilled to work with Budweiser, a brand that shares our commitment to helping people drink responsibly and get home safe.
"This partnership encourages passengers to make the right choice about how they get home and celebrates the drivers who make it possible."
Budweiser has released a new video called ‘Give A Damn’ to further promote the campaign's responsible drinking message.
Image: Budweiser's "Give A Damn" Safe Rides Campaign to Offer 150,000 Round-Trip Lyft Rides to Prevent Drink Driving. Photo: courtesy of Budweiser; Lyft/PR Newswire Association.