US-based Big Machine Label Group has entered into the spirits market with the launch of its Platinum Filtered Premium Vodka.

The new vodka has been distilled in small batches at Tenn South Distillery in Lynnville, Tennessee.

It is produced using high-quality grains and Tennessee limestone water.

Initially, the product is being made available only in Middle Tennessee region.

"We are now offering a superior product that perfectly complements the music we take such great pride in."

Big Machine Label Group's president and chief executive officer Scott Borchetta said: "With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in."

Big Machine Label Group’s subsidiary Big Machine Records is an American record label.

Artists associated with the group include Florida Georgia Line, Reba McEntire, Rascal Flatts, Thomas Rhett, and Brantley Gilbert.