Beam Suntory to launch Japanese gin in international markets in September


Beam Suntory has plans to launch its Japanese gin brand Roku across several global markets in September.

The brand's limited edition bottle will also be available in global travel retail outlets, reported The Spirits Business.

In May, Beam Suntory unveiled its plans to roll out its Roku gin, which is made at its Osaka-based facility.

The drink is currently available only in Japan.

The gin will be launched in Germany, Taiwan, and South East Asia.

“We are confident that Roku will become the definitive Japanese craft gin in the global premium gin category, which has enjoyed significant growth in recent years.”

With 43% alcohol by volume, the drink is expected to carry RRP of €25.

Meaning six in Japanese, Roku comprises six botanicals, namely sakura flower and leaf, yuzu peel, sencha tea, gyokuro tea and sansho pepper, in addition to eight botanicals that are usually used in the preparation of gin.

The usual botanicals comprise coriander seeds, angelica root and seed, juniper berry, cardamom seed, cinnamon, bitter orange and lemon peels.

The limited edition in global travel retail outlets will feature a significant note of sakura.

Beam Suntory international brand director Jeanette Edwards was quoted by The Spirits Business as saying: “We are confident that Roku will become the definitive Japanese craft gin in the global premium gin category, which has enjoyed significant growth in recent years.”