A&W Canada launches new root beer
A&W Canada has launched a new Root Beer, which is claimed to be produced using natural cane sugar and flavours such as sarsaparilla root, liquorice, birch bark, and anise.
The company's marketing and brand communications senior director Tom Newitt said: "Our customers told us that they want food and drink made with natural ingredients and we're taking big steps to make it happen.
"We're proud to introduce A&W Root Beer crafted with natural cane sugar and all-natural flavours which is another first for fast food in Canada."
Harvested from the sugar cane plant, natural cane sugar is identified by its caramel colour and provides a fruity sweetness and floral aroma.
The Sarsaparilla Root is known for its distinct flavours of vanilla, caramel, and wintergreen, while the Birch Bark offers a minty flavour. Liquorice also provides a rich flavour, with a slightly bitter, sweet, and spicy undertone. Anise offers an aromatic spice.
The beverage is available in restaurants and grocery stores in Canada beginning 10 July. It will be available in new four-pack glass bottles.
A&W is a quick service burger restaurant in Canada.