Asda to sell five new alcoholic beverages


UK-based distillers Eden Mill, Pickerings, Porter’s, and Ginerosity Distillery have signed an £800k deal with supermarket chain ASDA to launch five new products.

Eden Mill will launch its new Original and Love Gin products across ASDA stores. Original Gin contains Sea Buckthorn Berries, while Love Gin is created with botanicals sourced from across the globe.

ASDA's Scotland regional buyer Heather Turnbull said: “With gin continuing to perform well in Scotland and sales expected to increase by 50% by the end of 2017, it’s clear that consumers’ taste palates are continuing to crave these original flavours.

“By launching equally sophisticated spirits such as Eden Mill, Pickerings, Porter’s, and Ginerosity in ASDA stores across Scotland, it will now mean that more consumers than ever before can enjoy a truly Scottish drinking experience.”

"This deal is testament to the fact that people are enjoying spirits like gin in new way."

On the other hand, Pickerings signed a deal to introduce its 70cl and Ginerosity’s 50cl gin bottles to ASDA stores. Distiller Porter’s will also introduce its 70cl bottle in 13 stores.

The original Edinburgh Gin and Rhubarb and Ginger liqueur will be offered at 390 stores across the UK after securing a national listing with ASDA.

Eden Mill's business development head Daniel Sherry said: “The gin and spirits industry has seen significant growth, which we have experienced for ourselves at Eden Mill.

“Whether new to gin or a connoisseur, this deal is testament to the fact that people are enjoying spirits like gin in new ways and a great example of ASDA’s commitment to supporting Scottish suppliers."


Image: Eden Mill will launch its new Original and Love Gin products across ASDA stores. Photo: © ASDA.