Asahi to acquire spirit brands from Australia’s ASM Liquor
Asahi Premium Beverages (APB) has entered an agreement to acquire ASM Liquor’s Vodka O and Tequila Blu brands.
Under the deal, APB will acquire ASM’s vodka brand VDKA 6100 and distribute it to Australia, New Zealand, and Japan. ASM will retain the rights to distribute the brand in all other markets.
The deal will also allow APB to assume the licence for Spicebox Whisky.
APB chief commercial officer Scott Hadley was quoted by foodbev.com as saying: “These brands will give APB an important position within the full strength spirits category. This will mean we can offer our customers an even broader range of alcohol beverages.”
Asahi Beverages was formed through the integration of Schweppes Australia, Asahi Premium Beverages (Australia) and Independent Liquor (New Zealand). It manufactures, sells, and markets a range of alcohol and non-alcohol products.