Anheuser-Busch to acquire Hiball Energy and Alta Palla brands


Anheuser-Busch (A-B) has agreed to acquire organic beverage brands Hiball Energy and Alta Palla from Hiball, which offers organic juices, energy drinks, and sparkling energy waters.

The companies have not disclosed the financial terms of the deal, which is expected to be completed in Q3 of this year.

Hiball’s natural and organic energy drinks are claimed to have been produced with organic ingredients such as caffeine, guarana, and ginseng. They are also said to contain low levels of sugar.

Anheuser-Busch president and CEO João Castro Neves said: “Todd, Alyssa, Dan, and the entire Hiball team have created an incredible business, developing some of the fastest-growing brands in the beverage industry and giving their loyal consumers the choices they love.

"The new development would enable the two brands to leverage Anheuser-Busch’s brand-building experience."

“We are very happy to partner with these three entrepreneurs and invest to help them achieve their dreams.”

The acquisition of two organic brands is expected to further deepen A-B’s investments in the non-alcohol sector.

The new development would enable the two brands to leverage Anheuser-Busch’s brand-building experience, and utilise its wholesaler network and operational expertise.

Hiball founder and president Todd Berardi said: “We are thrilled to partner with a company that shares our vision for where we can take Hiball Energy and Alta Palla in the future, and brings real passion and dedication to their work every day.”