Amp Energy launches USDA-certified organic energy drinks
PepsiCo-owned energy drink brand Amp Energy has launched a new line of its US Department of Agriculture (USDA) certified organic energy drinks.
The four new products are designed to meet millennial consumers’ demands for products made with simpler and organic ingredients that provide instant energy.
Amp Energy Organic is available in Citrus, Pineapple Coconut, Grape, and Tropical Burst flavours, and will be sold at a suggested retail price of $1.99.
The new drinks will be available in a newly designed 12oz can, and feature ingredients such as organic cane sugar, organic caffeine from green coffee beans, carbonated water, citric acid, and natural flavours.
Amp Energy Flavours and Energy marketing director Justin Schwarz said: "Amp Energy Organic is the culmination of a multi-year work stream to better meet the emerging needs and desires of an evolving energy consumer.
"With this exciting new introduction, we will provide consumers with an alternative to obtain the energy they need through the organic ingredients we know they want.
"Amp Energy Organic is for everyone who at times needs that extra boost to find success in their everyday endeavours, and we want to provide the best possible ingredients to fuel them."
Currently available exclusively at 7-Eleven stores in the US, Amp Energy Organic will be expanded to additional retailers across the country early next year.
7-Eleven Vault senior product director Todd McFarland said: "To meet the desires of millennial customers for products made with simpler and organic ingredients, 7-Eleven offers a variety of choices.
"Amp Energy's new organic line of energy drinks in stores is a great addition to our growing line of organic options."
Image: Amp Energy Organic. Photo: courtesy of Pepsi-Cola Company/PRNewswire.