90+ Cellars introduces Lot 150 in US
90+ Cellars has introduced limited edition wine Lot 150 in the US.
Lot 150 primarily consists of Cabernet Sauvignon that has been produced using grape varieties such as Cabernet Franc, Merlot, and Petit Verdot. It represents the company's 150th Cabernet Sauvignon wine release.
The wine is claimed to have been aged for 22 months in a French Oak barrel, offering aromas of dark chocolate mixed with subtle mint, anise, and savoury spice flavours.
90+ Cellars' business model allows wineries to sell premium oversupply to consumers at lower prices while maintaining anonymity. In this way, the wine is reported to have been retailed for $80 under the source label, but 90+ Cellars is offering it for $40 under its own label.
Latitude Beverage Company CEO Kevin Mehra said: "The landscape of the US wine industry has gone through major changes since we first launched 90+ Cellars.
"However, what remains to be true is that there are still opportunities to bring world-class wines to consumers at incredible prices. Lot 150 is a perfect representation of what our brand and business model are all about, making great wine more accessible."
The Napa Cabernet is currently available in retail locations in 15 states and online, with direct shipping to more than 30 states nationwide.