7-Eleven introduces new single-origin Colombian coffee
7-Eleven has introduced new Rainforest Alliance Certified, single-origin Colombian coffee, which is claimed to be one of the first coffee varieties to switch to sustainable sourcing.
Rainforest Alliance markets transformation global director Alex Morgan said: "7-Eleven shares our belief that everyday actions add up to meaningful impact. Each cup of sustainably sourced coffee is one that helps protect the environment."
As part of its corporate social responsibility (CSR) initiative, 7-Eleven set goals to reduce its carbon footprint last year, alongside aims to increase community engagement in the US and Canada.
7-Eleven president and CEO Joe DePinto said: "We've set specific, measurable goals that are good for the business and environment.
"We've already taken significant steps to reduce our carbon footprint, and we're committed to finding even more ways of maximising energy efficiency and sustainability."
7-Eleven further intends to seek responsibly sourced products and packaging with less environmental impact.
The Rainforest Alliance is an international non-profit organisation that focuses on conserving the biodiversity and ensures sustainable livelihoods.