Kentucky Bourbon whiskey maker Jim Beam has introduced new smart decanter JIM in the US market.

JIM is claimed to be equipped shot pouring technology that serves drinks to consumers. The decanter also serves as a virtual voice assistant, featuring the voice of Jim Beam’s seventh generation master distiller Fred Noe.

JIM includes a compartment for bourbon storage and voice command capabilities.

“JIM is claimed to be equipped shot pouring technology that serves drinks to consumers.”

Noe said: “At Jim Beam, we’re in the business of evolving the way people drink delicious bourbon. For decades, we produced unique limited-edition decanters that are now collectors’ items. And now, we’re introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family.”

JIM is a limited-edition product that can be pre-ordered through the company’s website for $34.90.

For more than two hundred years, Jim Beam has been engaged in the production of Kentucky Straight Bourbon that delivers an oak vanilla backdrop with a toasted oak, sweet finish.

Jim Beam is a brand of Beam Suntory that offers a wide range liquor brands such as Teacher’s, Laphroaig, Knob Creek bourbon, Yamazaki, Hakushu, and Hibiki Japanese whiskies.