Ax Water collaborates with DRVN Partners for rebranding

Ax Water has entered a partnership with DRVN Partners to unveil its new refreshed brand.

Presented in a new vibrant packaging, the 16oz Aronia Berry range features Lemon, Blackberry + Pear, and Black Tea flavours. Each offering is claimed to contain antioxidants and anti-inflammatories.

The new products will be launched alongside the company’s new website at the Natural Products Expo West in California, US, which will be held between 9 March and 11 March.

Ax Water co-founder Blake Johnson said: “We had a great product and the beginnings of a brand but knew we had a lot of work ahead to be a player in this industry. Being introduced to DRVN made it possible to compete.”

The partnership follows Johnson’s strategy to expand the brand, with enhanced growth in the beverage industry.

DRVN helps brands to evaluate their processes, simplify the messaging and provide intent-driven, go-to-market strategies to enhance growth and increase revenue.

DRVN managing partner James Choe said: “What makes any project worthwhile? People. People inspire great work.

“Through our process of transparent collaboration with the Ax Water team, we were able to forge a new working culture that nurtured an emotional connection to the vision and allowed for this new branding to emerge.”

As per the partnership, Ax Water is also working with DRVN to develop market positioning, packaging, channel strategy and operational processes.

Choe added: “Our new strategy is already resonating with consumers, buyers, and distributors as we’ve secured deals with distribution partners and retailers across the country.

“Moving forward we’ll focus on educating consumers on the superior product Blake created, as well as growing revenue and building a network of advocates. The fun is just beginning.”

Launched last year in Fargo, North Dakota, Ax Water is an all-natural health and wellness beverage, made in the US.