Inside Drinks Magazine: Market Focus Special Issue – June 2017

In this issue: Innovation in convenient drinks and opportunities in non-alcoholic beverages, as well as other insights from GlobalData


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To combat the time-constraints of today’s busy lifestyles, many consumers are looking for more convenient ways to hydrate and enjoy drinks. This has pushed brands to think outside of the box in order to target the needs of health conscious on-the-go drinkers.

Based on recent analysis from GlobalData, we examine how sugar taxes are inspiring beverage companies to innovate with alternative sweeteners and take a look at key trends and future opportunities in convenience drinks. 

Also in this issue, we take a look at the consumer trends identified at the GlobalData Innovation in Non-Alcoholic Beverages Conference 2016 and examine how beverage powerhouse Coca-Cola successfully tapped into the bottled water market with Glacéau Smartwater.

In other news from GlobalData, we explore the launch of a pack of tea that is ideal for sharing among demanding connoisseurs and identify opportunities and challenges facing producers in the UK wine market.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

In this issue

Just as Sweet
Amidst growing backlash against sugary drinks, brands are under pressure to change their approach. GlobalData explores how sugar taxes are inspiring beverage companies to innovate with alternative sweeteners.
Read the article.

Convenient Concepts
Busy lifestyles can often affect perceptions of time, causing consumers to demand more convenient items. Eloise McLennan draws on research from GlobalData to find out how the desire for time-saving products is driving innovation in drinks.
Read the article.

Shaping Soft Drinks
How are manufacturers attempting to tackle the increasingly complex needs of soft drinks consumers? Eloise McLennan sums up the leading trends identified at the GlobalData Innovation in Non-Alcoholic Beverages Conference.
Read the article.

Pure Hydration
Amidst growing criticism of sugary drinks, a beverage launched by Coca-Cola in 2014 has enjoyed rapid growth. Eloise McLennan examines research from GlobalData to find out why Glacéau Smartwater has been hit with consumers in the UK.
Read the article.

Tea for Two
There are many rules about how to make the perfect cup of tea, but is sharing one of them? GlobalData takes a look at a box of tea that’s good enough for two.
Read the article.

Uncorking Success
The wine market in the UK is forecast to grow at a CAGR of 1.9% during 2015-2020. Eloise McLennan examines the latest research from GlobalData to find out the key trends and opportunities in the UK wine market.
Read the article.

Next issue: July 2017

Based on recent analysis from GlobalData, we examine how ginger is spicing things with a wave of new product innovation sweeping through non-alcoholic beverages, explore the appeal of popular health claims in soft drinks and find out how premium mixer brand Fever Tree has made an impact in a considerably mature market

Plus, we take a look at a clear, ready-to-drink coffee, examine the top trends in alcoholic drinks and explore how generating a multisensory brand experience can make products more memorable.

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About GlobalData

GlobalData is a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the GlobalData Intelligence Center enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. GlobalData’s coverage is unrivalled in its depth, geographic scope and local insights.

Find out more on www.GlobalData.com