Inside Drinks Magazine: Market Focus Special Issue – February 2017

In this issue: New flavour trends and unique product ideas in the beverage market, as well as other insights from Canadean


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For time-scarce and budget-conscious consumers, beverages need to offer something special to justify paying more and brands are pulling out all the stops to bring indulgence and excitement into everyday drinking. Based on recent analysis from Canadean, we explore how low-alcohol and alcohol-free variants are crafting a strong place in the market as a flavoursome alternative to regular strength beer and find out what drives consumers to experiment with non-alcoholic beverages.

Also in this issue, we examine how stagnation in the sports drink sector has motivated brands to think outside of the box as they enter the digital fitness market and take a look at the potential of a new cannabis-infused wine following the vote to legalise recreational marijuana in California.

In other news from Canadean, we examine the leading beer companies in the global market and find out how unusual ingredients and formats can help brands tap into the consumer desire for novel and experimental beverages.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

In this issue

Alcohol Alternatives
Low and zero-alcohol beer is gaining popularity in West Europe as consumers worry about their health and wallets. Canadean explores the success of the trend in a nation famed for its beer culture.
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Enhanced Experiences
Understanding why consumers purchase certain products and what leads them to buy those products is particularly important in the modern world. Canadean takes a look at consumers’ willingness to experiment with alcoholic beverages.
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Digital Drinking
The stagnation of the sports drink market has motivated companies to start innovating more radically as they enter the digital fitness market. Mostafa Abd El Haleem examines how brands are using technology to increase the capabilities of their products.
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Herbal Hybrids
Wine has become the latest product to be infused with cannabis following the vote to legalise marijuana for recreational use in California in 2016. Peter Hays explores the potential niche market of cannabis-infused alcohol.
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Top of the Class
In the wake of historic developments in the global beer market, Eloise Mclennan takes a look at the top performing brewers identified by Canadean analysis of the global market.
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Creative Concoctions
To escape from the cycle of routine offerings, consumers are looking for novel and experimental beverages that enhance the overall drinking experience. Eloise McLennan sums up the key features of the novelty trend as identified by Canadean.
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Next issue: March 2017

Based on recent analysis from Canadean, we take a explore the turbulent development of private label soft drinks in Europe, find out how the legalisation of marijuana for recreational use may pose a threat to the alcohol beverage industry and take a look at emerging markets in Asia.

Also in this issue, we examine a new drinkable yoghurt that promotes sleep and explore the top trend in the beer market. In other news from Canadean, we find out how the leading sparkling saké brand aims to re-vamp an old fashioned beverage category and explore how demographic changes influence consumer decisions.

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About Canadean

Canadean is a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the Canadean Intelligence Center enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. Canadean’s coverage is unrivalled in its depth, geographic scope and local insights. Find out more on www.canadean.com