Canadean White Papers

Consumer Trends in the Soft Drinks Market in China - 2011

Canadean's 'Consumer Trends in the Soft Drinks Market in China - 2011' report forms part of an overall series covering all consumer packaged goods (CPG) product markets.

Uniquely, this study utilizes both a large-scale consumer survey program and a program of industry interviews and secondary research to provide a complete picture of consumer consumption behavior and how this directly affects market value - integrating two types of data and research in order "join the dots" between consumer habits and market value.

The report provides essential data from these two integrated streams of research in order to provide both market and consumer insight at the product category level for specific consumer groups. In total the report tracks 20 trends, each of which has the potential to act as a driver or inhibitor on the product market.

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