Canadean White Papers

Consumer Trends in the Hot Drinks Market in Brazil - 2011

Canadean's 'Consumer Trends in the Hot Drinks Market in Brazil - 2011' report provides the results for a specific product market of Canadean's unique, highly detailed and proprietary study of consumers' consumer packaged goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

The focus of the report is to provide essential data from two integrated streams of research in order to provide both market and consumer insight at the product category level for specific consumer groups. From consumption frequency and consumer group share of market value, the report provides unparallel data on who (which consumers) consume what (which product categories), how often, why (the influence of various consumer trends) and the market value of combinations of these factors.

In total the report tracks 20 trends, each of which has the potential to act as a driver or inhibitor on the product market. By analyzing these trends the report also answers questions such as "How much is the indulgence trend worth in my market?" and "How important to consumers are factors like convenience in my product category?"

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