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30 April 2021
PepsiCo Malaysia blazes trail for digital experiential marketing amid COVID-19
The secondary wave of the COVID-19 pandemic has left consumer packaged goods (CPG) brands at a loss, unable to organise experiential marketing events that are pivotal in engaging youth, particularly...
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30 March 2021
Suntory PepsiCo unveils TEA+, a new oolong RTD tea, targeting Thailand’s health-driven youth
Suntory PepsiCo Beverage (Thailand) Company Limited announced the launch of Suntory TEA+, a ready-to-drink (RTD) oolong tea in Thailand.
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25 March 2021
Thailand’s beverage market set to bet big on CBD infused beverages, promising a much needed post-COVID boost
Following the Thai Government’s approval of the commercial growing and use of hemp and cannabis for consumer goods, soft drink manufacturers are scrambling to cash-in on the high potential of...
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23 March 2021
Juice drinks have been holding their ground since the start of the pandemic
Juice is among the surviving categories of the COVID-19 crisis. According to a December 2020 survey by GlobalData, 47% of global consumers are buying the same amount of juice and...
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8 February 2021
Krungsiam Beverages enters domestic market with COMMANDO Light targeted at health-conscious Thai consumers
Thai consumers are increasingly adopting healthy lifestyles influenced by rising public health campaigns and media reports on the country’s growing prevalence of obesity. As a result, Thai consumers are demonstrating...
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8 February 2021
Tata Consumer capitalises on consumer inclination to build immunity by accelerating new tea launches
Tata Consumer Products (formerly Tata Global Beverages) announced that the company is relaunching Tetley – a green tea brand – with a new variant containing vitamin C. As one of...
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18 December 2020
Coca-Cola cuts 2,200 jobs in global restructuring amid pandemic
Beverage giant Coca-Cola cuts a further 2,200 jobs in its restructuring plan, which has been accelerated by the coronavirus pandemic. In August, the company said it would offer 4,000 workers...
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2 November 2020
Hojicha tea is hot on the trail of matcha
Although COVID-19 restrictions implemented in Japan have been relatively relaxed compared to many other countries in Europe and the US, its adverse impact on the economy has been severe.
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23 October 2020
Coca-Cola revenue down 9% in Q3 as a result of global closures
Multinational beverage company Coca-Cola has faced a difficult year as the Covid-19 pandemic has greatly affected sales. Global closures to bars and restaurants, coupled with music, arts and sports venues...
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1 October 2020
PepsiCo launches functional drinks
Functional drinks, which include vitamins, herbs, plants and minerals associated with a potential health or performance benefit, are a small but growing category of the overall beverage industry. With the...